WIIFY - What's In It For You?

In any message or communication, it’s not about you. It’s about them. Your audience.

And their attention is yours for only reason: what’s in it for you?

I read a great acronym for a presentation to remember this: WIIFY. A reminder that your content is only as good as your audience feeling its relevant to them.

Some ways to always check:

  • “This is important to you because…”

  • “What does this mean to you?”

  • “Why am I telling you this”?

  • “Who cares? You share care because..

  • “So what”? Here’s what…

  • “And?” Here’s why…

A WIIFY knows all too well =)