In any message or communication, it’s not about you. It’s about them. Your audience.
And their attention is yours for only reason: what’s in it for you?
I read a great acronym for a presentation to remember this: WIIFY. A reminder that your content is only as good as your audience feeling its relevant to them.
Some ways to always check:
“This is important to you because…”
“What does this mean to you?”
“Why am I telling you this”?
“Who cares? You share care because..
“So what”? Here’s what…
“And?” Here’s why…
A WIIFY knows all too well =)